JUDE GARDNER-ROLFE CV / INFO Network:



BMW



BMW x KITH (2024)

This brief was to showcase the BMW x KITH collaboration at the Art Basel Miami Beach entrance hall by designing a backdrop to give a sneak peek of the collaboration with KITH to pique people's interest. 

The idea was to tease the KITH XM without showing it in its entirety by focussing on the‘KITH’ logo that lights up once the headlights are turned on.