REEBOK i-D
i-D Germany (2022)
I was briefed by i-D Germany to help promote Reebok’s classic leather sneakers using campaign shots featuring Arca, Brent Faiyaz, and Lolo Zouaï.
The direction was for a DIY scrapbook, analogue feel, with a focus on the shoes and with no explicit graphic Reebok Logos.
These assets were used for Instagram and included a 15 second Instagram Reel as part of the promotional material.